ABOUT US

We're a team made up of engineers, designers, ex-founders, and more. We assembled from around the world with the common goal of creating amazing products that will enable people to explore more without harming the planet. We believe the world would be a better place if people had the freedom and self-reliance to live, work and explore anywhere, sustainably integrated within nature. That's why we're leading the electric revolution of recreational vehicles to allow people to get closer to nature without harming it.

OUR ETHOS

THE ORIGIN STORY

After forming company in 2022, we were invited to work out of the Newlab manufacturing co-working space at Michigan Central, that is sponsored by Ford. We were so excited to build that we couldn't even wait for building construction to complete. So by our own volition, for a few weeks, we worked out of a parking lot in the Michigan cold. After scoring some sympathy points, we were able to move to a heated tent, where we worked for a few more weeks until we were finally able to move into the beautiful finished Newlab building. If that’s not dedication, we don’t know what is.

MICHIGAN COLD

Our commitment to build immediately had us working outside through a freezing Michigan winter.

HEATED TENT

Ford hooked us up with a heated tent to minimize frostbite during the remainder of the build.

NEWLAB OPENS

Newlab opened in April 2023 and we quickly made sure we were the first company to move in.

ST ANNE FACTORY

We have expanded to assemble our vans in our own dedicated 13,000 sq ft facility. Fun fact: It used to be a soap factory.

WE CAN SHAPE THE FUTURE TOGETHER

AS IT STANDS

We have now expanded to also occupy our own 13,000 sq ft dedicated manufacturing space a few minutes down the road from Newlab, the opposite side of our beautiful neighbor, the century-old Michigan Central train station that has just been fully restored to it's former glory. Our team has rapidly grown to have a a double-digit headcount, allowing us to shape the future even quicker. We have camper vans and work vans on the road across the country, with many more being built very soon.

We think Detroit is having a resurgence. It is the place to be for mobility-defining companies, and we are proud to be a part of this wave. The future is bright.